My issue is that a head guy who was an advertising executive should have spotted the obvious problem. People who live in Sydney's west don't see themselves as living in Sydney! They are anti-Sydney in more ways than one.
Sure Sydney FC has failed to win the so-called grass routes, but just by using the name Sydney you are going head-to-head for fans. This does not create a derby. It will be negative and end up like Gold Coast's impact on the Roar - Gold Coast's fans appear to be disaffected Roar supporters and has had no impact on growing the game.
Has the FFA read about Australian sporting history? It is the Fibros v Silvertails which is 'Sydney's' greatest sporting rivalry. The names of these rugby league teams were 'Western Suburb's Magpies' and 'Manly Sea Eagles' - it came to head in the 1978 final. This was rugby league at its peak and perhaps one of the world's great derbies. David v Goliath. Rich v Poor. In a code where people from lower socio-economic conditions had a fighting chance against the rich.
Set up Sydney v Sydney. Rich v expensive and technically excellent (which would be which? I don't know). And you get yawn, rugby union, no I mean no fan interest and buy in.
No the western Sydney team can not be called Sydney. Do you want the AFL to walk over us, laughing? It has got to be Fibros, or legs eleven, or even - why not - just Rovers or Western Rovers.
NRL has been trying to re-establish this derby ever since.
'Some of the associated video footage is simply startling - all in brawls, cheap shots, head-high tackles. Toss in claims of corruption, and amongst it all there is some great tries and footy action too.
The Fibros and the Silvertails follows Wests and Manly through the 1978 season, culminating in the semi-finals - a series that is also infamous for the "7 tackels try" by Manly against Parramatta and the controversy surrounding the refereeing of Greg Hartley.
When Wests and Manly face off in the 1978 preliminary final at the SCG, the tension between the two teams again boils over. The "hit" by Manly's Terry Randall on Wests prop John Donnelly is simply breath-taking.
The Fibros and the Silvertails opens a doorway into arguably one of the most dramatic and interesting periods in Australian sport and society, not just Sydney rugby league.' from 'News, Reviews & Opinion' - by Sean Fagan - RL1908.com