In summary, teams need:
- community following and respect (keep going and trying new things until you find what works)
- a marquee player that has resonance (now just the best player available and rarely an Australian)
''That takes effort and thought-out programs of how to reach out in a genuine way to the public and to say to them, 'You know what, we value your support and whatever small way we can help make it easier for you, we'd like to do that.' I think they're now finally putting together programs that facilitate that. But they should have had them in year two.''