I was surprised by Ray Gatt's 'A-League Falling Short of NSL: There's not enough talent to expand' (The Australian page 37 November 25). Perhaps sparked by Culina's post match comments about the quality of A-League teams, Gatt has gone for the jugular of the A-League.
I wonder what he will be able to write about next week?
Perhaps cricket or the offseason drivel the reading public is being feed about union, league - and the sport where nothing is actually happening now (ie not even internationals), AFL.
Gatt's comments really highlight the FFA's problem. The public face of promotion is media management. And it has been a discouragement to fans. The FFA have lost the ability to influence it except at Fox Sports.
In any case, I think Gatt is wrong. The standard of play is as good or better than last year. But the up has been anti-ed. I think he is very wrong about the problem being the quality of players.
The problem is that the FFA has not been able to put together a strategic marketing plan and has relied on the 2005 World Cup qualification to relaunch the sport. The 2009 qualification process - via pay TV - left Australia as the only national not celebrating its qualification. Have a look at New Zealand or even the lengths France went too.
And a quiz:
What does Melbourne Victory, Melbourne Heart, the 15th union team and Melbourne Storm have in common?