I hope, really hope, that being under FFA management will mean some more commercial marketing. Man, Brisbane is a big city with sophisticated sports fans. To be honest the efforts over the last 4 years need to be surpassed if they are going to link up with fans they have lost - more than any club - and new fans.
I haven't seen the effort yet. Which is a shame.
I hope the FFA drops its poor one-size-fits-all approach and that song pitched at one segment. It must broaden its approach. Show it understands its - very different - market segments. Brisbane is a family town - post punk doesn't work. Post punk on old people's radio never works. Just a hint guys.
OK one more thing. The idea that they are going to reduce the maroon and increase the orange is just plain SILLY. Has any of these people looked at what the Brisbane Broncos and the Brisbane Lions play in? Maroon by the way. A lot of fans don't like the orange.