Saturday, December 04, 2010

Welcome to life on the plastic beach

FIFA has given us a lesson in international politics.

As shocking as the kangaroo cartoon was for the serious world of international sport, it may have some legs for the local market. FFA must now focus on the sustainability of the local league. This means maximising viewers ahead of TV rights deals - in competition with rugby league and AFL.

FFA must re-address the family market it targeted in season one and then ignored. Redo the kangaroo and get into schools and shopping centres. Otherwise we will have been canon fodder in a massive auction.

Some questions remain. Why did Korea and Japan submit bids? They cannot really have imagined that they would have been given another shot. Perhaps they were merely ad campaigns for their corporates. A shame given how badly they burned Australia.

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