Saturday, July 17, 2010

Love soccer? FFA send a new message

NQ Fury - owned by the FFA - has a new promotion. 'Love soccer, love the Fury.'

This is the process of entropy. In which all things devolve to their natural state. FFA has joined the press in returning our sport to the name that it is known by for most Australians. 'Soccer' allows the sport to be more clearly positioned in the marketplace. Avoiding the confusion of what sport is being referred to.

It has been done quietly, but none-the-less, there it is.

No comments: