Building the game is not about quality. It is about capturing the imagination of the live sport watching public. The crowd chooses the marquee game, not FFA, or Fox.
FFA was surprised in season one about the rivalry that Brisbane people felt about Sydney FC. The opener and one of the best crowds for the new league was 20,000 against the doomed Auckland Knights. But later they would turn out in bigger numbers for Sydney games. The end of season games v Sydney FC where very well attended - surprising club officials with 30,000 plus crowds.
For the people of Brisbane, Sydney is the real derby, the state of origin. Further despite some poor overall seasons the Roar would lift for the Sydney game and often come away with some great goals and surprise wins (Reinaldo's half the pitch run through the whole Sydney team!).
But when Gold Coast was established, FFA took the opportunity to switch the opening game to Gold Coast and dropped the promotion of Brisbane's home games with Sydney. The switch may have worked but for Gold Coast's petulance, not turning up for the promotion of the first game - turning of fans of the sport here in Brisbane.
5 games without a win for Brisbane and then poor weather conditions further turned the crowd off. Travelling to Gold Coast on that first boxing day with 90% of the crowd Brisbane supporters and then losing 1-5 was too much.
Games against the other derby team Fury, even with Robbie Fowler, created limited interest.
This year the pitch was grand final rematch. In reality, even with the FFA highly active, that message had no 'cut through'. The people of Brisbane showed little interest in CCM. While the weather didn't help, the moment has passed for 2011-11.
Why not bring back the biff. Bring back the Sydney FC capital city derby.
In the meantime, it seems a shame that Brisbane has never experimented with a marquee player.
Oh and the other thing, ignore FIFA and replay controversial moments on the big screen - you are just encouraging people to watch from home or at a bar. It is basic for every other sport. Get real.
Building crowd numbers is about attaching sentiment to games, this happens through crowd involvement, and their 'ownership' of the team. Quality football and winning contributes to this, but it is bigger. It is about the bigger emotional hooks for the City - like Brisbane's relationship with Sydney. As Melbourne Victory fans.