Otherwise this happens:
'Several FFA board members wanted to pull the plug, while Buckley argued that letting the club go to the wall was a terrible signal in a World Cup year. Only when Lowy unilaterally declared to the media that Fury would continue was the debate ended. With Fraser now running the club fulltime, his first priority is to bring in quality staff. Budgeted sponsorships and revenues dried up last season, leading to Matheson's huge outlay, and high-class marketing and commercial staff are urgently required.' Courier Mail
The overall strategy is too fragmented and incoherent. And the poorer clubs tend to try to go without.