Netball may well have done the deal of its sporting history. After surviving alongside hockey as the sport everyone plays but few watch, netball has signed up to Fox Sports to create an Australia - New League. And the sport is wrapped. They have gone from intermittent coverage from ABC radio and TV to mainstreaming on Fox. Fox have already set about publicising the teams and stars.
While rugby union and basketball are struggling to maintain audience and keep their clubs afloat, netball may be on the brink of new growth with a sharp and commercial product.